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The basic procedure of SEO is to have keywords and key phrases on your websites and make use of them as often as it can be within the content, in the name and in bodily text. A lot more these keywords and key terms are used, the more popular your webpages will appear inside the search engine results webpages, or Search results. However , SEO is not about how your pages are available in the Search engines, but about how frequently these show up. Search engines generally provide detailed information in regards to the number of days each key word appears, but these figures are notoriously hard to rely on. This is why it will always be advisable to employ an experienced SEO consultant to provide you with tailor-made SEO packages that include key word regularity reports, competitor analysis, website link analysis and also other relevant parameters.
An optimised web page definitely will achieve better search engine rankings and will be visited more often by readers. The importance of SEO can not be underestimated. No matter how good your site is, without an effective SEO strategy, almost all efforts will go to waste. So if you have small companies, or a multinational corporation, SEO is an important component to any business’ marketing merge.